How to use MarketMuse: 10 Steps to optimize your Content Strategy

MarketMuse is a tool positioned at the forefront of AI-driven content optimization, providing a comprehensive solution for enhancing SEO and content strategy.

MarketMuse founder, Aki Balogh, created this platform as a science project to build an AI system to benefit society and the world of content creation.

For you who want to learn how to take every advantage of this tool, I have created a guide that explores every aspect of the MarketMuse platform, from the intricate functions that drive the system to the practical applications that make it a versatile tool for creators.

Key topics we will cover include:

  • overview and evolution of the MarketMuse platform;
  • the key features offered by the AI platform;
  • a guide to learn how to use MarketMuse platform, suitable for both beginners and experienced users;
  • an in-depth analysis between benefits and challenges in the world of SEO and content strategy;
  • navigating MarketMuse plans to find the perfect solution for your content optimization needs.

If you want to discover the secret of creating extraordinary content, you must prepare to transform your creative perspective with artificial intelligence. Enroll in the AI Content Creator Course for a unique learning experience!

What is MarketMuse?

MarketMuse is an advanced content optimization platform that embodies the essence of content intelligence by harnessing the power of AI to revolutionize content planning, creation, and optimization. Using sophisticated algorithms and natural language processing, this platform excels in AI content optimization.

It analyzes various topics, using topic modeling to provide actionable insights and information. This tool can identify gaps and suggest relevant topics, significantly improving overall quality and visibility on the web.

Since its inception, MarketMuse has transformed from a basic keyword research tool into a comprehensive content intelligence platform, reflecting the shift in content marketing and SEO from keyword-centric strategies to the creation of relevant, high-quality content.

The platform’s approach to content creation is multifaceted and incorporates elements such as:

  • AI content planning;
  • the categorization of content;
  • the generation of detailed content briefs.

If the question is “Is MarketMuse worth it?” the answer is Sure! Using this AI tool ensures that each piece of content is not only optimized for SEO, but also resonates with its intended audience.

How does MarketMuse work?

The MarketMuse platform consists of two main categories: Inventory and Applications.

The Inventory feature deals with the tracking and reporting of all content on the website, providing a comprehensive view of the current landscape.

On the other hand, the Applications‘ aspect includes a set of tools designed for content search and planning, facilitating effective scheduling and strategic management of your material.

Now, we will delve further into these features to fully understand their value and the possibilities offered by MarketMuse.

MarketMuse dashboard home
MarketMuse free dashboard overview

The Inventory includes:

  • Pages: performs an in-depth analysis of each web page, carefully assessing SEO effectiveness, readability and overall quality. Through advanced algorithms, it evaluates keyword optimization, user interaction and content relevance;
  • Topics: examines current trends, search queries and competitor content to identify popular and niche topics. Closes gaps and outperforms competitors through in-depth analysis;
  • Plans: facilitates strategic planning by providing tools in line with business goals and SEO. Helps in creating content plans, planning, identifying keywords and setting performance goals;
  • Reports: reports provide detailed analysis to identify areas for improvement that are essential for refining strategies, guiding future decisions, and understanding the ROI of content marketing.

The Applications include:

  • Research Application: provides extensive market research tools, deepening keyword research, topic discovery and audience interests through advanced AI algorithms. Excels at discovering long-tail keywords and niche topics, offering insights that resonate with target audiences to maximize impact;
  • Compete Application: confers a competitive advantage by providing insights into rivals’ strategies, including their strengths and weaknesses, keyword usage, content quality and backlink profiles. It is an essential tool for identifying content gaps and opportunities, fostering strategic positioning to outperform rivals in search engine rankings;
  • Optimize Application: analyzes content to provide recommendations for improvement, including keyword optimization, readability improvement, and updating;
  • Questions Application: focuses on a question-based content strategy, identifying the demands of the target audience. This approach directly answers users’ questions, improving relevance and usefulness. It also increases the likelihood of appearing in voice searches and featured snippets, key elements of SEO;
  • Connect Application: allows smooth integration with various digital marketing tools and platforms, including content management systems and analytics software. This feature improves the efficiency of creation and optimization processes, streamlining workflows and ensuring that MarketMuse’s insights and recommendations are easily applicable across platforms, making it a flexible resource in any digital marketing strategy.

How to use MarketMuse in 10 Steps

Welcome to the guide dedicated to MarketMuse platform, an innovative ally in the world of AI content marketing. Through the fusion of artificial intelligence and advanced search, MarketMuse stands as a powerful resource for optimizing your digital content.

In this guide, we will explore the key features together, providing you with the information you need to maximize your online impact. Ready to discover how to elevate your digital presence? Let’s start the journey!

1. Account setup

The first step is to create an account. Visit the MarketMuse website and select the registration option. You will be prompted to enter basic information such as your name, e-mail address and a secure password. After finalizing the registration process, they will send you a confirmation e-mail.

To activate the ‘account, simply click on the verification link. Once the account is activated, log in to MarketMuse using your credentials.

When you first log in, you may be greeted with a welcome tour that highlights the platform’s key features and functionality, providing a smooth onboarding experience.

2. Familiarize yourself with the Dashboard

Spend some time navigating the MarketMuse dashboard. Familiarize yourself with its layout and the various tools available.

You will find sections such as Inventory, Applications, and others. Hover over each section to get a brief description of each tool’s functions.

3. Get started with Inventory Analysis

Begin your journey in MarketMuse with inventory analysis. Here you can analyze existing content.

Check out the Pages section to understand how your current web pages are performing in terms of SEO and user engagement. Use the information gained to identify each area for potential improvement.

4. Conduct Research

Use the Search application to conduct research on keywords and topics.

Enter a topic or keyword in the search bar and MarketMuse will provide you with a list of related keywords, questions, and content suggestions. This step is crucial to figure out which ones will resonate with your audience.

marketmuse research on keywords
Conduct research on keywords and topics

5. Content Planning

Now you can finally go to the Plans section to begin planning content. Based on your research, start outlining topics and keywords.

The AI tool MarketMuse helps you organize these ideas and align them with your overall strategy, so you get complete and detailed planning for every single activity that content creation requires to achieve your goal!

6. Content Creation and Optimization

Once the plan is defined, start creating content. As you write, use the Optimize app to get real-time suggestions for improving SEO and readability.

This tool will guide you on keyword density, content structure and other key SEO elements to rank on the first page in Google’s SERP.

MarketMuse for content optimization
MarketMuse optimize feature

7. Analyzes competitors with compete

Use MuketMuse’s very useful Compete feature to analyze competitors’ topics. This way you can understand their strengths and weaknesses and identify opportunities where you can stand out.

This information is invaluable for refining your strategy and getting a leg up on your competitors.

8. Implement the insights and recommendations

Once you have gathered insights from the various MarketMuse tools, begin implementing these recommendations.

Regularly update content based on MarketMuse’s suggestions to ensure that it remains relevant and competitive.

9. Review Reports and adjust Strategy

With this application you can regularly check the Reports section to monitor performance. The information gathered is critical for adjusting and refining your strategy over time.

In addition, you can pay attention to changes in keyword rankings, user engagement, and other key metrics.

10. Continuous learning and adaptation

MarketMuse is a powerful tool, but it requires continuous learning to take full advantage of its capabilities. So stay up-to-date on its features and innovations, adapt your strategy regularly as you learn to use it.

If you have the opportunity, read free guides on the web and take a course on artificial intelligence to master not only this tool but also alternatives such as Quillbot, which is useful as a perfect content writing assistant.

Advanced Tips for Experienced Users

For experienced users who wish to deepen their mastery of MarketMuse, this section delves into advanced techniques that unlock the full potential of this powerful optimization platform.

Building on a foundational understanding of MarketMuse platform, we explore sophisticated strategies that go beyond the basics, tailored for those already familiar with the platform’s core features.

Advanced Keyword Strategy and Analysis

Expert users can use MarketMuse for advanced keyword strategy, delving into semantic search trends and user intent analysis.

In addition to basic research, it identifies high-volume keywords, niche and long-tail phrases with high conversion potential. It analyzes keyword difficulty and SERP characteristics for an effective strategy in content ranking.

Competitive Analysis and Gap Identification

Use MarketMuse’s Compete feature to conduct in-depth competitive analysis. Go beyond basic comparisons and identify content and link building gaps in competitors’ strategies.

Analyze backlink profiles and competitor structures to optimize your SEO strategy and outperform competitors in SERPs and results.

Customizing Content Briefs for targeted Content Creation

MarketMuse allows you to customize content briefs. Use this feature to create detailed, targeted briefs in line with your specific goals.

Incorporate insights from research and analysis to guide writers on tone, style, keyword usage and topic coverage, ensuring that each piece of content is optimized for both users and search engines.

marketmuse content brief
MarketMuse content brief feature

Integrate Sentiment Analysis into Content Strategy

Incorporate sentiment analysis to understand the emotional tone of your content.

Use MarketMuse platform to adjust the tone to better resonate with your audience or to differentiate yourself from competitors. This can be especially useful in areas where brand perception and user experience are critical.

Leveraging Content Scoring for continuous improvement

What is the MarketMuse score?” is one of the questions users ask most about this AI platform. MarketMuse’s content scoring system, particularly within the Optimize application, is a valuable tool for continuous optimization. It is a quality score based on the use of concepts and entities relevant to a specific topic.

This system features 3 key scores: Content Score, Average, and Objective, each of which offers unique insights.

  1. Content Score: is the main score, reflecting the ‘current level of optimization. It assesses the degree of topic coverage, keyword usage and overall SEO effectiveness. A higher score indicates better optimization and relevance for the chosen topic.
  2. Average score: this score represents the average of competitors for the same topic. It provides a benchmark, helping you understand where your content ranks relative to others in your same industry or niche.
  3. Target Score: the Target score is a goal to achieve with your content. It is based on top-rated performance in the subject area. Achieving or exceeding this score can significantly increase your chances of ranking well in search engine results.

Advantages and Disadvantages of MarketMuse

In the dynamic world of SEO and content strategy, MarketMuse emerges as a powerful tool, offering a blend of AI-driven insights and practical applications. However, like any sophisticated platform, it has a number of advantages and disadvantages.


  • Engaging and SEO-friendly content thanks to AI: one of the most significant advantages is its AI-driven approach to content analysis. This technology deeply analyzes keyword optimization, topic coverage, and overall quality, providing users with useful information to improve their content. This leads to the creation of more engaging, relevant, and SEO-friendly topics.
  • Excellence in SEO optimization: MarketMuse also excels in search engine optimization. Its sophisticated algorithms analyze various SEO factors, offering recommendations to improve visibility and ranking in search engine results pages. This not only helps to attract more organic traffic, but also to establish domain authority.


  • Financial obstacles to consider: one of the main disadvantages is cost. MarketMuse can be a significant investment, especially for small businesses, startups, or individual creators operating on a limited budget. The pricing structure, which can be higher than other tools on the market, could be a barrier for those with limited financial resources;
  • Learning challenges for new users: another consideration is the learning curve associated with using MarketMuse. The platform’s advanced features and data-driven approach, while powerful, can be complex and overwhelming for beginners or those with limited SEO and content marketing experience. Users may need time and effort to fully understand and effectively use all the features offered by MarketMuse.

Choose your MarketMuse Plan: find your ideal solution

MarketMuse offers a variety of plans to meet different user needs, each with its own pricing structure. Plans range from the free version, ideal for beginners or small creators, to more advanced options such as Standard and Premium. The Standard plan is designed for marketers and small and medium-sized businesses and offers a wider range of features than the free version.

For larger organizations or those with large needs, the Premium plan offers comprehensive tools and features, including advanced analytics and AI capabilities. Each plan is priced to reflect the level of functionality and support offered, so users can choose a plan in line with their budget and strategy requirements.

Which MarketMuse plan best fits your needs? Available plans are listed below:

  • The Free plan is a great place to start if you are new to content optimization or working with limited resources. It offers basic features that can help you get started with keyword research and content planning;
  • The Standard plan is a step-up, suitable for professionals who need more in-depth analysis and more functionality for regular content creation and optimization. It is ideal for small and medium-sized businesses that want to improve their SEO and content strategy;
  • The Premium plan, on the other hand, is designed for large companies or agencies that need extensive and detailed analysis and MarketMuse’s full suite of AI-based tools. It is the best choice for those who need robust and comprehensive optimization capabilities.
marketmuse price
MarketMuse pricing plans

Final Thoughts

Looking forward, MarketMuse is set to continue to evolve, integrating more advanced AI features and adapting to the ever-changing landscape of SEO and content marketing.

As search engines become more sophisticated and user preferences change, tools like this will become even more crucial to staying ahead in the digital space.

For users, this means a commitment to continuous learning and adaptation.

Staying abreast of MarketMuse updates and understanding how to leverage its evolving features will be critical to maintaining a competitive edge in content strategy.

Request more information and unlock your full potential with AI


AI Careers Ebook download


Submit a Comment

Your email address will not be published. Required fields are marked *