SGE Explained: How to use Google Search with Generative AI

In the ever-evolving landscape of search technology, Google has consistently been at the forefront, introducing innovative features to enhance user experience. Their latest venture, the Search Generative Experience (SGE), is set to revolutionize the way we interact with search engines. Let’s dive into this groundbreaking technology and explore how to make the most of it.

A Glimpse into Google’s Search Evolution

For a quarter of a century, Google has been dedicated to refining the art and science of search. From the introduction of visual searches with Lens to multisearch capabilities using both images and text, Google has consistently pushed the boundaries. With over 12 billion visual searches a month via Lens, it’s evident that users are embracing these advancements.

Enter Generative AI

Generative AI is the next big leap in this journey. This technology can answer entirely new types of questions and transform the way information is organized, making it easier for users to sift through the vast digital universe. With generative AI, Google aims to take more of the work out of searching, enabling users to grasp topics faster, uncover fresh viewpoints, and accomplish tasks with ease.

How to Use Google’s SGE: A Step-by-Step Guide

  1. Accessing SGE: Begin by navigating to Google Search Labs at, the hub for Google’s experimental features.
  2. Initiate Your Search: Type in your query. Feel free to ask complex and descriptive questions. The AI-powered results might surprise you with their depth and relevance.
  3. Engage with AI-Powered Overviews: For intricate queries, SGE provides a snapshot of essential information, complete with links for a deeper dive.
  4. Conversational Follow-Ups: Tap the “ask a follow-up” option for more specific information or to explore related topics. The new conversational mode allows for a more natural interaction with the search engine.
  5. Shopping with Generative AI: For those looking to shop, SGE offers a comprehensive view of products, pulling data from Google’s extensive Shopping Graph, which boasts over 35 billion product listings.
  6. Diverse Voices and Sources: Google ensures a wide range of voices and sources are highlighted, making it easy for users to delve deeper into topics of interest.
  7. A Responsible Approach: Google acknowledges the challenges with generative AI and is committed to refining the system, ensuring the highest quality of information.
  8. Join the Search Labs Community: Express your interest in SGE by tapping the Labs icon in the Google app or on the Chrome desktop. Stay updated and be among the first to experience the future of search.

Google’s Search Generative Experience (SGE) is a testament to the potential of generative AI in reshaping the digital search landscape. As users, embracing and understanding these advancements will not only enhance our online experiences but also keep us at the cutting edge of digital innovation.

Google’s SGE isn’t just another feature; it’s a paradigm shift in the way we approach search. For professionals, marketers, researchers, and curious minds alike, mastering SGE can offer a competitive edge. Here’s why:

1. Efficient Research:

  • Time-Saver: Instead of sifting through multiple pages of search results, SGE’s AI-powered overviews provide concise, relevant information at a glance.
  • Deep Dive: The links provided in the AI-generated snapshot lead directly to authoritative sources, making it easier to delve deeper into specific topics.

2. Enhanced Creativity:

  • Visual Imagery: Professionals in creative fields can leverage SGE’s image generation capabilities. Imagine brainstorming for a campaign and being able to generate relevant imagery on the spot!
  • Content Inspiration: Writers and content creators can use SGE to generate ideas, get insights, or even draft initial content pieces.

3. Informed Decision Making:

  • Shopping Insights: For e-commerce professionals and shoppers, SGE’s integration with the Shopping Graph ensures you’re making informed decisions based on comprehensive, up-to-date data.
  • Competitive Analysis: Marketers can quickly compare products, services, or even content strategies, gaining an edge in their respective markets.

4. Seamless User Experience:

  • Conversational Flow: The ability to ask follow-up questions without re-establishing context mimics natural conversation, making searches more intuitive.
  • Multimodal Searches: Combining text and visual searches allows for a more holistic search experience, especially beneficial for designers, artists, and visual marketers.

5. Stay Ahead of the Curve:

  • Early Adoption: As with any technology, early adopters often have a competitive advantage. By mastering SGE now, professionals can stay ahead of the curve, capitalizing on the tool’s capabilities before it becomes mainstream.
  • Feedback Loop: Engaging with experimental features like SGE allows users to provide feedback, potentially influencing the tool’s future iterations and ensuring it aligns with their professional needs.

6. Ethical and Responsible Usage:

  • Transparency: Google’s commitment to transparency ensures that users can differentiate between AI-generated content and organic search results.
  • Quality Assurance: Google’s rigorous approach to refining SGE ensures that the information provided is of the highest quality, allowing professionals to rely on the tool for accurate insights.

Feel free to learn more reading the AI Prompt Engineer Program.


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