7 Best Free AI Copywriting Tools

The exploration of free AI copywriting tools, from OpenAI’s GPT models to user-friendly platforms like Copy.ai and Rytr, demonstrates the diverse range of options available for content creators.

Each tool, with its unique set of features, ease of use, and integration capabilities, provides a tailored solution to various content creation needs, whether it’s generating blog posts, social media updates, or marketing copy.

What are AI copywriting tools?

Before getting into details about free ai copywriting tools, lets see what they are. 

Ai copywriting tools are software that use artificial intelligence algorithms to generate content for various purposes such as blog posts, ad copies, and social media updates.

They are designed to assist content creators in writing high-quality and engaging content in a fraction of the time it would take to do manually. By using an ai copywriting tool, creators can quickly and easily generate copy based on a content brief or existing content.

The best free ai copywriting tools offers a free version with the option to upgrade to a paid plan for more advanced features.

Some of the ai copywriting tools available online include an ai content generator, ai article writer, and ai writing assistant.

These tools are great to help with content marketing efforts write content for a blog, website, or social media post, an ai writer can assist in creating content quickly and efficiently.

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7 Free AI copywriting tools

With the rise of technology, there are now several free AI writing tools available to help being more efficient in creating content.

From enhancing readability to generating innovative ideas, these tools are revolutionizing the way we approach writing tasks. Here, we introduce seven free AI copywriting tools that stand out for their unique capabilities in text generation, editing, and refinement.

These resources range from sophisticated AI models capable of producing diverse content to applications focused on improving the quality and clarity of your writing.

Whether you’re a seasoned writer seeking to optimize your workflow or a business looking to enhance your content strategy, these tools offer valuable solutions to elevate your copywriting game without incurring costs.

ai copywriting tools

1. OpenAI’s GPT

Best suited for organizations and individuals with the technical capability to leverage AI for content creation at scale. Particularly useful for generating a wide variety of text-based content efficiently and creatively.

Overview: OpenAI’s GPT (Generative Pre-trained Transformer) models are at the forefront of AI technology, offering powerful capabilities in generating human-like text.

They are widely used for a variety of applications, including copywriting, thanks to their ability to produce coherent and contextually relevant text based on input prompts.

Key Features:

  • Advanced text generation capable of producing a wide range of content types, including articles, blogs, and marketing copy.
  • Adaptable to various styles and tones, allowing for customized content creation.
  • Continual updates and improvements, with newer versions offering enhanced performance and creativity.

Ease of Use: Access to GPT models for copywriting purposes typically requires technical know-how, especially when interfacing with the OpenAI API. However, several user-friendly platforms utilize GPT for content creation, providing more accessible options for those without a programming background.

Pricing: While direct access may involve API usage costs, OpenAI occasionally offers free trials or limited use cases for experimentation. The pricing model is based on the amount of text generated or the computational resources consumed during use.

Use Cases: Ideal for generating high-quality, creative content for websites, blogs, and social media posts. Also useful for drafting emails, creating product descriptions, and more.

Accuracy and Reliability: Highly accurate and reliable in generating contextually relevant content. However, it may occasionally produce outputs that require fact-checking or refinement to align with specific content goals.

Integration Capabilities: The API can be integrated into various software solutions, enabling automated content generation within existing workflows.

Customer Support and Community: OpenAI provides documentation and support for API users, along with an active community forum for discussions and troubleshooting.

Pros and Cons:

  • Pros: Highly versatile and capable of generating diverse content types; continually improving technology.
  • Cons: Requires technical knowledge for direct API access; cost may be prohibitive for some users.

2. Hugging Face’s Transformers

Ideal for developers and technologists looking to incorporate advanced NLP capabilities into their projects. Offers a robust foundation for custom AI-driven content generation solutions.

Overview: Hugging Face’s Transformers library provides a vast collection of pre-trained models for natural language processing (NLP), including text generation. It’s a versatile tool for developers and researchers looking to implement AI-driven text generation without starting from scratch.

Key Features:

  • Access to a wide range of NLP models, including GPT-2, DistilGPT-2, and others.
  • Easy-to-use interface for implementing AI models in custom projects.
  • Community-driven development, with contributions from a wide user base.

Ease of Use: While Hugging Face offers an extensive library of models, utilizing these models effectively requires programming knowledge, particularly in Python. The platform provides comprehensive documentation and tutorials to assist developers.

Pricing: Hugging Face offers many of its models and tools for free, with some premium features available through its enterprise offerings.

Use Cases: Suitable for developing custom AI applications for content generation, including articles, reports, and more. Also used in research and development of new NLP technologies.

Accuracy and Reliability: The quality of output depends on the specific model used and the training data it was built on. Users may need to fine-tune models for specific tasks to achieve optimal results.

Integration Capabilities: Can be integrated into custom software solutions, enabling sophisticated AI functionalities in content generation, language translation, sentiment analysis, and more.

Customer Support and Community: Offers an active community and forums for support, alongside detailed documentation for its models and libraries.

Pros and Cons:

  • Pros: Access to a wide array of NLP models; strong community support; flexibility in model usage and implementation.
  • Cons: Requires programming knowledge and effort to integrate and customize; model performance may vary.

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3. Grammarly

Grammarly is recommended for virtually anyone looking to improve their writing quality, from students to professionals. It’s particularly beneficial for polishing AI-generated content to ensure readability and grammatical correctness.

Overview: Grammarly is a widely used writing assistant that helps users improve their writing quality. It checks for grammar, punctuation, spelling, and clarity issues in real-time, offering suggestions to enhance overall readability.

Key Features:

  • Real-time grammar and spelling checks.
  • Suggestions for enhancing clarity, engagement, and delivery.
  • Tone detection to match writing with the intended audience.
  • Plagiarism detection in premium plans.

Ease of Use: Grammarly is highly user-friendly, offering browser extensions, a desktop app, and integration with various writing platforms and software, making it accessible to a broad audience.

Pricing: Offers a free version with basic writing corrections. Premium versions, which include advanced checks and features like plagiarism detection, are subscription-based.

Use Cases: Ideal for editing and refining AI-generated content, blog posts, emails, social media posts, and academic writing.

Accuracy and Reliability: Highly accurate in identifying and correcting common grammar and spelling mistakes. Advanced issues may require user judgment.

Integration Capabilities: Integrates with popular web browsers, Microsoft Office, and other platforms for a seamless writing experience.

Customer Support and Community: Provides support via email and has a comprehensive help center. The community forums offer additional tips and support.

Pros and Cons:

  • Pros: Easy to use; improves writing quality; broad platform support.
  • Cons: The free version has limited features; premium plans can be costly.

4. Hemingway App

The Hemingway App is recommended for writers looking to simplify their prose and enhance clarity. It’s a valuable tool for refining both original and AI-generated content.

Overview: The Hemingway App is a writing and editing tool designed to make your writing clear and direct. It highlights complex sentences, passive voice, adverbs, and suggests simpler alternatives to improve readability.

Key Features:

  • Color-coded feedback for sentences that are hard to read, have simpler alternatives, or use passive voice.
  • Readability grade level to help target writing to the intended audience.
  • Formatting options to organize and style text directly within the app.

Ease of Use: The Hemingway App is straightforward, with a minimalistic interface that allows users to either write directly in the app or paste text for analysis.

Pricing: Offers a free online version for quick text analysis. A paid desktop version includes additional features such as the ability to save and export documents.

Use Cases: Great for editing blog posts, articles, reports, and any content where clarity and conciseness are essential.

Accuracy and Reliability: Effective at identifying complex sentences and suggesting improvements, though some suggestions may not always fit the intended message or style.

Integration Capabilities: Primarily a standalone tool, with the desktop version supporting direct editing and file management.

Customer Support and Community: Limited direct support, with a focus on self-service through the app’s intuitive design.

Pros and Cons:

  • Pros: Improves readability; simple and easy to use; free version available.
  • Cons: Limited features in the free version; lacks genre-specific writing suggestions.

5. QuillBot

QuillBot is ideal for students, writers, and professionals seeking to improve their writing’s clarity and originality. It’s particularly useful for editing and rephrasing work to avoid plagiarism or enhance readability.

Overview: QuillBot is a multifunctional AI writing tool that offers paraphrasing, grammar checking, and summarization capabilities to improve and refine writing.

Key Features:

  • Paraphrasing tool with multiple modes for different styles.
  • Grammar checker to identify and fix errors.
  • Summarizer to condense articles, papers, and documents.
  • Integration with Microsoft Office and Google Docs.

Ease of Use: QuillBot’s web platform and browser extensions are user-friendly, making it easy for anyone to enhance their writing without needing advanced technical skills.

Pricing: Provides a free version with basic functionalities and usage limits. Premium plans offer unlimited use, more features, and greater customization.

Use Cases: Suitable for academic writing, content creation, and email communication, especially when looking to rephrase existing text for clarity or uniqueness.

Accuracy and Reliability: The paraphrasing tool is effective, though the output may require minor adjustments for context and tone. The grammar checker is reliable for common issues.

Integration Capabilities: Integrates with popular word processors for a streamlined writing process.

Customer Support and Community: Offers email support and an extensive FAQ section for troubleshooting.

Pros and Cons:

  • Pros: Versatile writing tool; easy integration; helpful for rephrasing and refining text.
  • Cons: Free version limitations; paraphrased text may sometimes lack nuance.

6. Copy.ai

Copy.ai is best suited for individuals and businesses needing quick, creative content generation. It’s a powerful tool for overcoming writer’s block and speeding up the content creation process, especially in marketing contexts.

Overview: Copy.ai is an AI-powered content generation tool designed to help users create marketing materials, blog content, emails, and more. It leverages advanced AI to generate creative and engaging text based on user prompts.

Key Features:

  • A wide range of content templates, including blog post ideas, product descriptions, social media captions, and email subject lines.
  • Custom content creation by inputting prompts that guide the AI in generating specific types of text.
  • Multilingual support for content creation in various languages.

Ease of Use: Copy.ai offers a user-friendly interface that makes it simple for users to select templates, input prompts, and generate content within minutes. No technical expertise is required to start creating content.

Pricing: Copy.ai provides a free plan with limited monthly credits, allowing users to generate a certain amount of content for free. Premium plans are available for users requiring more extensive usage and advanced features.

Use Cases: Ideal for marketers, small business owners, and content creators looking for assistance in generating ideas and drafting content for blogs, social media, and marketing campaigns.

Accuracy and Reliability: The tool is highly effective at generating creative content that is often ready to use with minimal editing. However, the relevance and accuracy of generated content can vary, requiring user review.

Integration Capabilities: While primarily a web-based platform, Copy.ai’s outputs can be easily integrated into various content management systems and marketing tools through manual copying and pasting.

Customer Support and Community: Offers email support and a knowledge base. Additionally, Copy.ai has an active community on social media platforms, providing users with a space to share tips and seek advice.

Pros and Cons:

  • Pros: Wide variety of content templates; user-friendly interface; helps quickly generate creative ideas.
  • Cons: Free plan has limitations; content may require editing for brand voice consistency.

7. Rytr

Rytr is an excellent choice for anyone looking to efficiently generate a wide range of content. It’s especially valuable for small businesses and content creators who need to produce quality content consistently with minimal effort.

Overview: Rytr is an AI writing assistant designed to produce high-quality content for various applications, including blog posts, advertisements, emails, and social media content. It aims to streamline the writing process by offering structured templates and customizable writing styles.

Key Features:

  • Supports a wide range of content formats and writing styles, making it versatile for different writing needs.
  • User-friendly interface that allows for easy customization of tone, style, and format.
  • Built-in plagiarism checker to ensure the originality of generated content.

Ease of Use: Rytr is extremely user-friendly, offering a simple process for selecting content types, setting parameters, and generating drafts. It’s designed to be accessible to users without technical expertise.

Pricing: Offers a free version with a limited number of characters per month. Premium plans provide unlimited characters and access to advanced features, including the plagiarism checker.

Use Cases: Rytr is suitable for content creators, marketers, and business owners who need to generate a variety of content quickly. It’s particularly effective for creating engaging and original content for blogs, social media, and email marketing campaigns.

Accuracy and Reliability: Rytr produces relatively high-quality content, but like all AI writing tools, it may sometimes require manual editing to ensure the text meets specific requirements and quality standards.

Integration Capabilities: Primarily a standalone tool, Rytr’s outputs can be easily used across different platforms and content management systems through manual processes.

Customer Support and Community: Provides support through email and a comprehensive FAQ section. Rytr also maintains an active community where users can exchange tips and feedback.

Pros and Cons:

  • Pros: Easy to use; versatile content generation capabilities; free version available.
  • Cons: Character limit in the free version; generated content may occasionally lack depth or require adjustments.
free ai copywriting tools for business

Best practices for using free AI copywriting tools

Free AI copywriting tools can be incredibly helpful in streamlining your content creation process. When using an ai copywriting tool, it’s important to follow best practices to generate high-quality content.

Start by exploring the features of this tools and familiarize yourself with its capabilities.

Input a well-defined content brief to guide the ai writer and ensure that the generated content aligns with your goals.

Revise and refine the ai-generated content to ensure it meets your standards before publishing.

Consider using the ai content generator as a helpful support to your existing content creation process, rather than relying solely on it.

Limitations of free AI copywriting tools

Free AI copywriting tools have certainly revolutionized the way content is created and generated online. However, these tools also come with their limitations.

  • Free ai copywriting tools often have a limited set of features compared to paid versions. This can result in lower quality content being produced.
  • While these tools are great for generating basic content, they may struggle to create more advanced or nuanced pieces. This can be a drawback for businesses looking to create high-quality and unique content for their content marketing efforts.
  • Ai copywriting tools may not always be able to generate copy that is tailored to a specific audience or brand voice. This could result in generic or impersonal content that fails to resonate with readers. On the bright side, as ai writing technology continues to advance, we can expect ai copywriting tools in 2024 to become even more sophisticated and efficient.

These future tools may be able to generate even higher-quality content and improve the overall process to generate contents. As of now, businesses can still benefit from using existing free ai copywriting tools as a helpful support to their content creation efforts.


However, as we embrace the convenience and efficiency of these AI tools, it’s crucial to recognize their limitations and the importance of human oversight. While AI can produce content at an unprecedented scale, the nuances of brand voice, audience engagement, and creative storytelling often require a human touch to refine and personalize the AI-generated output.

In conclusion, free AI copywriting tools offer a valuable resource for content creators, enabling them to navigate the challenges of content generation with greater ease and efficiency. As we move forward, the synergy between human creativity and AI’s capabilities will continue to shape the future of content creation, heralding a new era of innovation in digital marketing.

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